About us
Our Mission
Our mission is to acquire and run one exceptional business, creating long-term value by growing with purpose. We are committed to preserving the legacy and essence of the businesses we acquire, while fostering a strong, enduring culture.
Our approach
We seek a successful businesses with proven track record and strong values . While financial performance is important, we prioritize strong business intrinsics, values, culture, and capabilities.
Our flexible approach offers tailored solutions to meet the needs of business owners in the transaction. When we acquire a business, our principal steps in as CEO, aiming to elevate the vision and achieve sustainable growth that maintains the business's essence.
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Why us
Growth with Purpose
Our guiding principles center on preserving and strengthening the core of your business while expanding into adjacencies and fostering innovation with new products and services. We are committed to creating long-term, sustainable value, focusing on generating benefits for all stakeholders.
Preserving the essence
We believe elevating the core values, intrinsic qualities, and operational methods that make your business unique. By listening to you and employees and learning from their experience, we ensure that the heart of your company remains intact as we drive growth and innovation.
Trust and Transparency
Our approach to valuation and negotiation is rooted in trust and transparency. We believe in clear, open communication throughout the entire process, ensuring you feel confident and informed at every step.
Fast Execution
With the right expertise, a strong advisory network, and access to capital, we are equipped to move quickly, ensuring a smooth and efficient transaction process.
Flexibility
We understand that every business owner's needs are unique. That's why we offer flexible transaction structures, aligning interests to meet your specific goals—whether it involves your ongoing involvement in the company, payment terms, or equity rollover.
Seamless Transition
Our goal is to make the transition as seamless as possible, with quick execution and minimal disruption to your business operations.
Investment Focus
Strong company fundamentals
We seek businesses with a compelling value proposition—products and services that customers love and rely on, high product stickiness and strong customer retention. A strong company culture and robust capabilities are essential, as we believe these elements are the foundation of long-term success.
Proven Financial Track Record
The business should have a history of consistent growth and strong profitability, demonstrating resilience even during economic downturns. We value companies with recurring revenue streams, as they provide stability and predictability.
Investment Criteria
Our focus is on companies with operational profits between $0.7 million and $2 million, generating revenues between $4 million and $20 million. We prioritize businesses with strong margins of 15% or higher and those that are asset-light, as these characteristics indicate operational efficiency and financial health.
Industry Dynamics
We target industries with positive tailwinds, low concentration, and minimal cyclicality. Companies operating in sectors that require low capital expenditures and exhibit strong growth potential are of particular interest to us.
Investment process
01.
Business Introduction
We start by getting to know you and your business and understanding what makes it special
02.
Preliminary Analysis
We sign an NDA and conduct an initial review to align on the potential for acquisition and growth.
03.
Letter of Intent
We formalize the vision with a thoughtful non-binding offer based on the information you have shared. We will openly share our valuation approach, purchase structure and transaction terms.
04.
Due Diligence
05.
Closing
06.
Transition
We will work closely with you to ensure a smooth handover, honoring your business’s core values and setting the foundations for the future of the Business.
With care and transparency, we dive deeper on the Business’ financials, accounting and contractual agreements to ensure a perfect fit for both sides.
We will work together to draft and finalize the agreement, making sure that both of us feel confident and trusting of the terms and the process.
Our team
Farid Barriga
Principal and Founder
Mr. Barriga brings over a decade of diverse experience in management consulting, entrepreneurship, finance, technology, and non-profits, all with a deep passion for helping businesses thrive. He began his career at Axia IB, a boutique investment banking firm in Colombia, where he contributed to transactions with an aggregate value exceeding $180 billion. At Axia, Farid gained invaluable experience in buy-side and sell-side M&A, as well as debt and equity financing across various industries, including power generation, mining, financial services, agriculture, and funeral services throughout Latin America.
In 2016, Farid joined McKinsey & Company, one of the world's leading management consulting firms. At McKinsey, he worked closely with a wide range of organizations, including multiple Fortune 500 companies, advising them on strategic growth, technology, operations, and finance across North and Latin America. Farid specialized in crafting strategies that drive performance and sustainable growth, helping businesses navigate complex challenges and seize new opportunities.
Farid also lead growth efforts at Addi, a BNPL startup in Colombia funded by top-tier investors like a16z, Foundation Capital, and Quona Capital. At Addi, he was responsible for driving sales strategy and operations, as well as managing customer lifecycle , contributing to over $1 billion in annual originations.
Outside of work, Farid enjoys staying active by working out, playing tennis and golf, and experimenting with new recipes in the kitchen. He’s also an avid traveler and reader. Farid holds an MBA from The Wharton School at the University of Pennsylvania and a BSc. in Industrial Engineering from Universidad de los Andes in Colombia.